what we offer

food tourism services
Laureen Rashof is the owner of Food Tourism Management coaching an consulting food tourism businesses and destinations

FTM provides comprehensive food tourism services to destinations and their local businesses, focusing on three key areas:

On the one hand, FTM reinforces destinations to identify their authentic food identity and to strategise on how to use it effectively to strengthen their (food) tourism industry. Moreover, FTM promotes and takes over projects such as creating food tourism routes, food festivals or culinary guides. 

On the other hand, local businesses that offer traditional culinary products and services such as breweries, food tours and wine tastings will be supported when it comes to taking their business to the next level or getting the word out. Not only business owners but also future entrepreneurs can take advantage of FTM’s food tourism services. 

strategic management

FTM's food tourism services in strategic management include a food tourism destination strategy and a food tourism business plan:

Food Tourism Destination Development Plan

Do you want to make use of your destination's food culture and preserve its culinary heritage? But you don't know where to start? FTM guides you along the way, starting off by creating a sustainable strategy for developing your food tourism destination.

Food Tourism Business Plan

Are you considering starting your own business in food tourism or bringing it to the next level? Let's check whether your business idea has potential. FTM leads you from developing your idea into a viable business plan and beyond.
project management

FTM's food tourism services in project management include a food tourism destination strategy and a food tourism business plan:

Strategic Project Plan for Food Tourism

You're planning to organise a culinary project for your business or destination? Whether we're talking about a food festival, a signature event, culinary activities or any other food or drink related project, FTM does not only stimulate your creative thinking process but also supports you finalising your project plan.

Operational Project Management in Food Tourism

You're in need of assistance for executing your culinary project, event or activity for your business or destination? Let's connect to find out how FTM can assist you.
marketing management

FTM's food tourism services in marketing management contain strategic marketing planning and operational marketing management:

Strategic Marketing Plan for Food Tourism

Your food tourism destination or your culinary product are all set but you need help getting the word out? Let's sit together to approach the matter strategically. FTM helps you to develop a strategic marketing plan which is in line with your overall business strategy.

Operational Marketing Management in Food Tourism

Your marketing plan is finalised but you need support implementing it? Website building, social media, content management, etc.? Let's check how FTM can help you realise your goals regarding your short-time project or your long-term marketing plan.

HOw we work

This section explains how the food tourism services are offered to the customers.

To get the best results, FTM attaches importance to a collaborative and coaching working approach with regard to its food tourism services. In terms of our strategic management services, FTM combines its industry and strategic management experience with your knowledge about your business or destination. Usually, in all sessions our clients are being coached. However, depending on your needs, FTM may take over a more consulting style. But this is something we will discuss before getting started. Whether you need assistance in executing specific tasks or the entire project to be taken over, FTM offers its operational food tourism services in either way.

what else?

Workshops about Food Tourism

FTM not only provides coaching and consulting for managing your food-related projects but also offers tailored training through workshops and seminars.

Do you need your team to develop specific skills and knowledge to drive your culinary business or destination forward?

Reach out to explore how we can help enhance your team’s capabilities.

Our training sessions are customized to meet your unique needs. Topics can include:

  • Identifying Your Regional Culinary Heritage
  • Developing Strategies for Sustainable Food Tourism Development
  • Discovering Strategic Tools for Developing Food Tourism
  • Crafting a Strategic Marketing Plan for Your Food Business or Destination
  • How to Develop Sustainable Food Tourism Products
  • How to Build Creative Food Tourism Experiences

Let’s work together to unlock the potential of your culinary projects!

Keynote Speeches about Food Tourism

Looking for a professional speaker for your conference, trade fair or event?

FTM specializes in crafting tailored speeches and presentations on food tourism. Let us know your event’s needs, and we’ll create a presentation that delivers value to your audience.

Possible topics include:

  • Introducing Food Tourism
  • The Potential of Food Tourism for Your Destination
  • How Food Tourism Drives Sustainable Development for Your Destination
  • Managing Food Tourism Sustainably to Generate Benefits for People, Planet & Profit
  • Creating a Culinary Legacy: Food Tourism as a Sustainable Business Model
  • Turning Food Culture Into a Tourism Magnet: Strategies for Success
  • Enhancing Destination Branding Through Culinary Tourism

Let’s collaborate to make your event unforgettable!