24.05.2022: The definition of a foodie is controversial. Though, their influence on the food industry is huge. When foodies travel, they turn into food tourists. Especially holiday destinations should consider the role of food tourists closely. Knowing the profile of food tourists will help to develop tailored products and services to the visitors and to promote them accordingly. Therefore, we concluded the most important facts about food tourists.
10.05.2022: Yesterday was National Foodies Day in the US which is celebrated every year on May 9th. Obviously, at FTM we were celebrating that day in particular. The National Foodies Day was invented in 2017 by Lori Brown and Kevin Godbee, two Americans from Florida who are co-founders and editors of the St. Petersburg Foodies web portal. The original purpose of the day was to bring foodies and gastro fans together. But who is actually a foodie? Everyone who loves food?
26.04.2022: This week a new event is happening in Düsseldorf, Hamburg and Berlin! Together with the event company Patrick Kuhlmann – Socialmatch, we organised a new event series specifically focusing on wine and the cities' local wine bars. After Patrick’s successful events that are known from Die Welt, N24, NEON, ZDF and many more, we are happy to finally launch our new event called Weinhopping.
29.03.2022: The impact of food tourism should be understood by all destination stakeholders due to its global growth rate of 17.4% per year. Considering its inclusion in their general tourism strategy can alone be justified by its projected market value of US$ 1,796.5 billion in 2027 (Wood, 2022).
15.03.2022: In the past, the only reason why hotels and restaurants offered food to tourists was to nurture them. However, this has changed. Nowadays, tourists specifically travel to consume food. In particular, they seek to undergo exclusive food experiences (Björk & Kauppinen-Räisänen, 2016). This phenomenon is known as food tourism (Hall, 2013). It is also familiar as cuisine, culinary, gastronomy or gourmet tourism (Qiu et al., 2013).
I am Laureen Rashof, born in Dortmund, raised in Schwerte and currently living in Düsseldorf, Germany. In-between I was studying and working in Portugal, Bulgaria, the Netherlands, Canada and Argentina. To understand how it all started and why you should reach out to FTM when it comes to food tourism, let me introduce you to my journey.
